Author Archive | Mark Binnie

Techniques to Build a Reactivation Strategy

Have you ever met a childhood friend after having no contact for at least 20 years? Does it seem like no time has passed and the last time you spent time together was just yesterday? Or, did you want to be on your way right after exchanging pleasantries? This situation is similar to reconnecting with […]

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Effective tactics to reactivate lapsed customers

A reactivation strategy is a marketing effort made by a business to manipulate behavior of certain customers that have not made a purchase from the organization for a long period of time. There are no particular guidelines to determine this period of time and it varies from one organization to another. While one company might […]

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